Top 15 Corporate Blogs (Ranked – May 2008) May 5, 2008
Posted by Mario Sundar in Corporate Blogging.Tags: business-blogging, top-corporate-blogs
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Quick Update: 5 of the individuals behind the Top 15 Corporate Blogs will be speaking at Blog World Expo 2008 (Sept 21). Details here. Now, back to the post…
… the series is back. Frequent readers of the blog will realize that some of the big hits on my blog related to either my listing of the Top 10 CEO Blogs or the Top 10 Corporate Blogs.
Interestingly, while I waded more deeply into the realm of the corporate blogosphere and as they have been sprouting everywhere (from Dell to Facebook and the one I helped launch at LinkedIn), I’ve not had the time to pursue ranking that series but enough is enough.
So starting this week, I’ll be publishing the Top 10 15 Corporate Blog rankings on a regular basis. Yay!
Image Source: Blog Biz
I’m also mulling the idea of a series of interviews with the face of these corporate blogs to learn more about how corporate blogs happen, benefits, goals, etc… Stay tuned for that as well. But, I digress…
Methodology. I’m using Technorati authority to help navigate the corporate blogosphere terrain. This term made most sense to rank corporate blogs for 2 reasons.
1. Popularity
“It is the # of blogs linking to a website in the last 6 months. The higher the number, the more authority the blog has”.
Not only does that give a clear indication of the popularity, it also provides context for this rank in the past 6 months. You’ll be surprised at the number of dead blogs in the list, since the last ranking.
2. It’s the number of blogs vs. number of links that’s being measured
It is important to note that we measure the number of blogs, rather than the number of links. So, if a blog links to your blog many times, it still only count as +1 toward your authority. Of course, new links mean the +1 will last another 180 days
Enough said, let’s get started. Given below are the most popular corporate blogs on the planet as of May 2008. Come back next month for a revised set.
15 Most Popular Corporate Blogs (Technorati ranked) – May 2008
#15. Boeing – Authority: 67
#14. Monster – Authority: 73
#13. Kodak – Authority: 105
#12. Delta – Authority: 252
#11. Yahoo! – Authority: 297
#10. General Motors – Authority: 364
#9. Ask – Authority: 364
#8. LinkedIn – Authority: 591
#7. Digg – Authority: 641
#6. Dell – Authority: 799
#5. Yahoo! Search – Authority: 1130
#4. Facebook – Authority: 1478
#3. Flickr – Authority: 1744
#2. Adobe – Authority: 1797
#1. Google – Authority: 8492
Source: New PR Wiki, provides the listing of corporate blogs, which I then rank.
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would you have done this if linkedin wasn’t #8?
I started analyzing and ranking corporate blogs way before I started blogging for LinkedIn. Check out these 2 posts, which came out nearly 2 years ago!
Top 10 CEO blogs – http://tinyurl.com/2l7nqd
Top 10 Corporate blogs – http://tinyurl.com/6jnnbu
So, to answer your question. Yes! I would.
Thanks for doing this. Happy to chat about the good, the bad, and the ugly.
Do you find that many of the blog are just written for them versus written by them? I have emailed several corporate blog and get responses from their assistants.
Interesting. I wonder, however, if more mainstream companies (non tech) should be ranked against internet companies? Internet companies probably have more to gain from social media tools than a larger, established brand (my personal opinion, of couse). The revenues from most of the companies dwarf most of the tech companies, save perhaps Google. As many internet companies also use it as a product and marketing channel, a company like Delta, for example, wouldn’t have as much material to “link” to.
P.S. congrats on doing such a great job on the LI blog!
Love it! Thanks, Mario
This post is very helpful for me….we are planning to create a blog for our company. Many thanks Mario.
[...] that they recently started, I wonder how long they would take to beat Delta in Marketing Nirvana’s Corporate Blog rankings, which I restarted recently. Possibly related posts: (automatically generated)Did I just get on the [...]
@Nicki Dugan,
We should definitely chat later this week.
@Manou, many thanks for reading. Glad it helped.
@damon billian,
Thanks a lot, bud. BTW, you should add the Mint blog to the New PR Wiki (http://tinyurl.com/jnaqr).
I do think companies like Delta will continue having content (for e.g. see Southwest’s revamped social media portal – http://tinyurl.com/635o55).
However, I totally agree that there are two kinds of corporate blogs –
1. Fortune 500 (bigger companies)
2. Internet Companies
I’m trying to figure out a more accurate differentiator, but you’re right, the challenges and goals for the two kinds of companies and their respective corporate blogs are quite different.
@Mark Ferguson,
The very purpose of blogging/social media efforts would be defeated if they’re not written by them.
I’m sure sooner vs. later, authentic voices will filter to the top of every corporate blogging initiative.
Mario – Tom from Kodak here. We are happy to make the list and I don’t think #13 is unlucky in this case! To respond to Mark’s comment I can speak to the Kodak blogs and tell you that all posts are written by the individuals themselves. We are not editors or copywriters and sometimes it shows – especially with my posts! We do feel we have stories to tell and pictures to share and judging by the reactions we have seen since Sept 2006 when we launched other people do to! -tom
Hi Tom,
So glad to hear from you. I’m putting together a list of corporate bloggers from each of these sites (or chief blogger) if you may and look forward to chatting with you shortly.
Thus far, I know nearly half of the bloggers. If you or anyone reading this comments knows others from the list above, feel free to leave a comment.
Thanks!
Ok, at the cost of sounding overly competitive and single-minded, I looked into the Technorati rankings for Yahoo!’s Yodel Anecdotal and I think I’ve discovered the fly in the ointment. Back in January, we had to change the domain from yodel.yahoo.com to ycorpblog.com (our “Paranoids” didn’t like that we were sitting on the yahoo.com domain with a third-party app, and we’ve been doing a domain redirect ever since). Looks like the domain change nuked our Technorati standings, causing us to essentially start over with ycorpblog.com (which is ranked 11K-something with an authority of 447 — not too shabby after 4 months on the clock, I guess).
So word to the wise, pick your domain carefully. If you ever change it, one of those few precious measurement tools will be rendered irrelevant! And I suppose I owe Richard Jalichandra an apology…
Ok, I feel better now.
Nicki “I hate to lose” Dugan
Hey Dude,
Thanks for the response:) Again, great work on the LI blog!
Will check out putting the Mint.com blog on the PR wiki. While the blog isn’t my gig per se, I am sure the company will appreciate it;-)
@Nicki,
ahh… that explains it. Given Yahoo!’s brand and the fact that your team has been doing this for quite some time, it should have been right on top. Well, that’s good advice and I’m sure the social media practitioners reading the blog will appreciate it. Thanks, Nicki!
@Damon,
Curious to know who runs the Mint blog. Let’s chat later. And, maybe we should meet up sometime. It’s been ages, man!
[...] Top Fifteen Corporate Blogs. These are not CEO blogs, but reflect the views of the CEO(May, 2008): #15. Boeing – Authority: 67 #14. Monster – Authority: 73 #13. Kodak – Authority: 105 #12. Delta – Authority: 252 #11. Yahoo! – Authority: 297 #10. General Motors – Authority: 364 #9. Ask – Authority: 364 #8. LinkedIn – Authority: 591 #7. Digg – Authority: 641 #6. Dell – Authority: 799 #5. Yahoo! Search – Authority: 1130 #4. Facebook – Authority: 1478 #3. Flickr – Authority: 1744 #2. Adobe – Authority: 1797 #1. Google – Authority: 8492 [...]
[...] the meantime, Mario Sundar at Marketing Nirvana has come up with his own list of the top 15 corporate blogs. This is a new series for him and it’s worth taking a look to see if you [...]
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Great Discussions !
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Good day!,
How did you come up with the graffic for your post? I’m trying to enter a contest for blogging happens and love your logo? Did you create it yourself? How did you get access to it? IT’S GREAT!
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@Tracy,
I’ve provided the source below the pic. Hope that helps.
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HI Mario
I am an MBA intern with a big old world bank and am trying to convince them about starting a corporate blog.I need to present this idea to some senior folks here.
I am looking for real examples where a coporate blog has resulted in tangible business benefits for a client like a company has increased its website traffic and managed to create a loyal community which follows the blog. Something which could help me justify the costs on bases of ROI.
Hope you can guide me in the right direction !
Great post. Thanks.
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hi , i followed you thro infy learning process. your info will helps me in creating my company blog. i bookmarked it
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Interesting post, great comments/conversation….I found it very interesting as I’m about to explore the readers perceptions of corporate blogs as the dissertation part of my masters.
Hopefully I’ll have some results that will guide the question of: what needs to change and whats being done well?
My research should be finished in early June 09, may be I’ll have some insights as to why the top 15 blogs are successful, and what could still be improved on…
Hi Mario,
I am about to create a corporate blog, but I have never “blogged” before… Do you have some useful information, regarding “how to’s” and best practices policies? I like to write and maintain a blog, but I lack the technical expertise….for now. I am about to learn! Could you help me speed up this process?
Thanks,
Emma
@Emma,
I’ve described many best practices under my series of posts on “corporate blogging” that you could find here
http://mariosundar.wordpress.com/category/corporate-blogging/
Feel free to search through the blog for any specific topics. Good luck with your corporate blogging efforts!
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