If Evangelism
literally comes from the three words of ‘bringing good news’ and the marketing term justly draws from the religious sense, as consumers are literally driven by their beliefs in a product or service, which they preach in an attempt to convert others.
…these Apple iPhone ads, are literally like pages from the tech bible… simple, succinct copy
touching is believing
Filed under: Miscellaneous
Nice ad. And right on the point of product strength and unique differentiation.
Hey Mario…
Couldn’t agree more with that. Apple is definitely the path breaker when it comes to product evangelism. These ads are a perfect example.
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