Marketing Nirvana

This would have been breaking news if I’d posted this earlier today, but nevertheless this is really cool Those of you readers from the Bay Area, may have woken early this morning to read the front page article in the San Francisco Chronicle on Justin.tv by Jessica Guynn.

(from l-r: Jessica Guynn, Justin.tv)

Titled, “It’s Justin, Live! All Day, All Night“, the article details a day in the life of Justin (from Justin.tv), whom I’d a chance to chat with earlier this week.

In the light of my recent comments to Teresa from Blog Business Summit, I thought it may be interesting to augment our recent conversation with thoughts from today’s SF Chronicle piece.

From a business perspective:

The business model centers on product placement. Already corporate sponsors are lining up to plug their products alongside Zipcar rentals and Bawls energy drink, both of which have posters on the walls of Justin.tv’s headquarters in North Beach. And Hollywood producers, charged with figuring out new strategies for delivering shows to viewers, are looking to get a piece of the action even though the production values are as crude as the Justin.tv vocabulary. (Source: SF Chronicle)

Peering into the future, Paul Graham, seed money provider for the Justin.tv project says:

Ultimately their plan is to have hundreds of people with these cameras. Each would be a channel; viewers would watch whichever was most interesting at that time. With hundreds of people, there would always be something interesting. So why would anyone even switch on their TV? (Source: SF Chronicle)

Personally, I believe what Paul says may come true as long as the people wearing the cam have VERY interesting lives (maybe quasi-celebrities like Paris Hilton) and let’s not forget that may also degenerate into the dark side of voyeurism (if you know what I mean). On the flipside, the ideas suggested by Ryan Dupfer (MediaSauce), which I quoted in my previous post, makes a lot of sense from a marketing perspective (lifecasters at the SuperBowl, in the war zone, etc…).

Only time will tell, whether lifecasting is a fad or not, but we should be able to find out in 19 days the answer to the question “Will Justin make it to the Leno show?”.

What do you think? Will Justin make it?