Is Justin.tv the New Twitter? March 30, 2007
Posted by Mario Sundar in Miscellaneous.Tags: jeremiah-owyang, twitter
trackback
Phew! It was quite a long, exciting and eventful day yesterday at HP’s “The Art of the Small Business” event at SF MOMA
Synopsis: Made a quick trip to Hewlett Packard’s relaunch of their small business group event held at San Francisco’s famed Museum of Modern Art. Gave me an opportunity to meet with Jeremiah, Chris Pirillo, Justin.tv, Tom Foremski, John Furrier and a host of other press folk.
In related news, Tom Foremski from Silicon Valley Watcher has signed on as content partner with Podtech. Here are more details. I told you, it was quite a day. Here are some images from my point-of-view:
So you haven’t heard of Justin.TV?
Justin.tv’s the real-life Ed TV — a reality show that streams over the web, every moment of Justin’s life captured through a camera attached to his hat. The bottom line is Justin.tv is as inescapable as Twitter was during SXSW. It was great meeting with him at the show yesterday. He was being followed by a photographer and a reporter and a few people at the coffee shop actually recognized him.
(Source: Jeremiah Owyang’s Flickr Stream)
Teresa Valdez Klein from Blog Business Summit talks about the business impact that Justin.tv and other emerging new phenomena may have on business. Ryan Hupfer one of the commenters chimes in:
I don’t get impressed too much when it comes to the ‘Net, but I must admit that the entire Justin.TV campaign has me very intrigued. This is by no means the end all – be all application (guy driving, in his apt, etc.) but imagine if Pepsi had a contest to send to ‘lifecasters’ down to SXSW, or Coke sponsors a ‘lifecaster’ for each Final Four team in order to give a true experience to an audience.
Just Imagine!
Do you see any other applications for “lifecasting”?
Ryan’s comment got me thinking a lot about this! I promise more posting along these lines tomorrow
Glad that I could get your wheels turning Teresa. I work for a new media company called MediaSauce (http://www.mediasauce.com) here in little old Indianapolis and it is part of my job to take things that most people deem as simply “cool, cutting-edge, or fun to play with” and turn them into ways for us to apply them to clients in order for them to have a legit business case (see: ‘make us $$$’).
In order for me to be successful I’ve got to be able to not only become a ‘user’ of the emerging technology (e.g. playing on MySpace and talking to friends), but I must also become a ‘utilizer’ of it as well (creating & managing a MySpace page for a client in order for them to engage their audience so that they can achieve business goals).
Same thing with Justin.TV – soon they will package it and utilize it, and hopefully in their case, sell it.
Now this is fun stuff, eh?
You inspired my post, Riding the Waves or Drown, over on the Electronic Village today. Your message is well taken.
peace, Villager
Well, looks like my job is done, now that we’ve started a conversation around evolving technology.
I can’t wait to read Teresa’s follow-up post.
Mario, it was good to meet and chat with you!
Congrats on the new partnership, Tom.
I look forward to hearing more about it shortly.
[...] from Blog Business Summit, I thought it may be interesting to juxtapose some of the ideas from my recent post with what Jessica covers in the Chronicle (from a marketing perspective). The business model [...]
That post I promised is finally up. Sorry it took me so long. I seem to be behind on just about everything this week.
Hey Teresa,
Thanks for the heads-up. Nice post.