Would Jack Welch have blogged as CEO? February 23, 2007
Posted by Mario Sundar in Uncategorized.Tags: corporate-marketing
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I’d like to think so. Recently, fellow blogger Paul Dunay, stumbled upon super-CEO Jack Welch at a HSM Group conference and asked a couple of questions on our behalf (via Stowe Boyd):
On CEO Bloggers writing blogs:
CEOs have to be candid with their people; it’s a lot easier to be candid when you’re the guy at the top than when you are trying to move up the organization. But lack of candor is the biggest problem in companies today.
On adoption of new web 2.0 tools:
Just be authentic. Be clear in your vision, and have one message and one view that are authentic.
So would Jack Welch and Peter Drucker have blogged? I’m not sure. But, I think, web 2.0 and its tools affords his ideas on corporate communications to be tested more rigorously than ever in a closely watched blogosphere.
It’s now time for CEOs to walk the talk.
For More Jack:
Check out Jack Welch interviewed by Stanford GSB’s Dean Robert Joss, which culminates in a Q&A session from the students. You’ll definitely see the “candor” and “authenticity” themes replayed.
Watch Video (63 mts.) | Read Q&A Summary
Jack Welch is a great SEO, i like reading his books, especially “Winning”.
PS: you can download this book and some of his writings here:
http://www.5s5f.net/ebook/winning-by-jack-welch-suzy-welch.html
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